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Healthy Soil Compost Case Study

Case Study: Redesigning a compost service website.

Overview

Healthy Soil Compost’s mission is simple: to provide an environmentally-sustainable model of community composting and organic recycling for Chicago residents. We serve as a significant component in the local ecosystem—we are decomposers and energy regenerators. In 2015 Jonathan started collecting food-scraps on his bicycle while working a local vermicompost farm to transform the material back into agricultural-grade compost for urban development.

The Challenge

Jonathan came to us with an outdated website design that lacked SEO structure to perform. Based on his previous design the website needed to be built from scratch to better show the powerful brand that he had created. Jonathan gave us a design layout to use and we made suggestions and changes to improve the overall user experience.

Our Solution

After our initial kickoff with Jonathan we collaborated with him throughout the process. He supplied us with the content and images and we would handle the design, development, QA and launch of the website. We put together a website sitemap, suggestions for website responsiveness and SEO optimization.

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Services Provided

UX Design

When we met the client, they had existing designs but they lacked a proper user flow that would allow for a great user experience. We offered our feedback and guidance to provide user interface changes to allow for higher conversions and a responsive website. 

Development

The previous site was built with a template so we developed the concept based on custom design using WordPress. The client had a timeline of 8 weeks and defined budget. We delivered the website in 7 weeks and on budget.

View the Website

The Approach

It was important for the client to have a responsive design that allowed their prospective clients to be educated and informed about their product offerings. We made the client a new website using the WordPress content management system framework and a custom design. We also created shortcuts and installed plugins that will allow the for easy updates without the need for a development team. 

The Results

-A Website design and development delivered on time

-With a new website Healthy Soil Compost will be able to increase their website conversion and referral traffic with proper SEO optimization

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