VAULT joins Degy for Inaugural Company Summit and Buyer Showcase

By Laura Crossan

Marketing Coordinator

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On Monday, January 13, 2025, VAULT had the privilege of attending and presenting at Degy’s Inaugural Company Summit in West Palm Beach, FL. This rare gathering brought Degy’s entirely remote team of 30+ staff together in person to reflect on their achievements in 2024, set goals for 2025, and strengthen team connections.

Held at The Banyan Live, the summit highlighted the importance of aligning a team’s vision and planning ahead for success. VAULT was honored to be a special guest, sharing insights on accomplishments in 2024 and the transformative plans being implemented in 2025.

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Why Goal-Setting and a Marketing Calendar Matter in 2025

‍As we discussed during our presentation, setting clear goals and maintaining a robust marketing calendar are essential for business success. Here’s why:

1. Clear Goals Drive Focus
   Establishing goals helps you prioritize resources and measure progress effectively. A 2020 study published in Harvard Business Review found that people who set specific goals are 10 times more likely to achieve their desired outcomes than those who don’t.
2. A Marketing Calendar Keeps You Organized
   Planning ahead with a marketing calendar helps businesses anticipate trends, prepare for key campaigns, and avoid last-minute scrambling. According to Forbes, companies that proactively manage their marketing plans are better positioned to seize market opportunities and respond to challenges.
3. Consistency Builds Trust and Engagement
   Consistent messaging ensures your audience knows what to expect from your brand. Research from Content Marketing Institute shows that consistent content marketing can lead to a 72% increase in brand awareness and customer retention. ‍
4. Data-Driven Planning Improves Results
   A well-organized marketing calendar enables you to track performance metrics and adjust strategies in real time. According to Gartner, data-driven marketing leads to higher ROI and greater customer satisfaction.

How to Create a Winning Marketing Calendar for 2025

To help your business thrive, consider these tips:

• Start with Key Dates: Identify industry-specific events, product launches, or peak seasons relevant to your business.
• Leverage Analytics: Use insights from 2024 to inform your strategy, focusing on high-performing channels and content types.
• Collaborate with Your Team: Ensure all stakeholders are aligned on goals and timelines to avoid bottlenecks.
• Adapt for Flexibility: Leave room in your calendar to accommodate unexpected opportunities or challenges.

Degy Live’s Buyer Showcase

‍On January 14, we participated in Degy Live’s Buyer Showcase, a free event designed to connect entertainment buyers with over 30 acts across comedy, music, magic, and variety. The day was filled with performances, networking, and inspiration—perfect for programming professionals ready to elevate their events in 2025.

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Featured Acts

The Degy Live Buyer Showcase featured a dynamic array of talent, including:

Comedy

• Adam Mamawala – A rising star with sharp wit and a unique perspective on modern life.

• Charlie Nadler- Known for his clever insights and relatable humor.

• Free Daps – A hip-hop comedy troupe that blends humor and freestyle rap into a one-of-a-kind performance.

• Gibran Saleem- Bringing a unique blend of cultural humor and universal insights.

• Hunter Hill- A storyteller with a dry sense of humor and sharp comedic timing.

• Jackie Fabulous – A comedian known for her vibrant energy and sharp observational humor.

• Jasmine Ellis – A talented comedian with a captivating blend of humor and storytelling.

• Jonathan Burns- A comedic contortionist whose quirky style and flexibility keep audiences laughing.

• Paul Conyers- Delivering witty insights and a fresh take on everyday topics.

• Ronnie Jordan- Known for his commanding stage presence and relatable comedy.

• Sammy Anzer- A rising talent with a unique, self-deprecating style.

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Music

• Conor Clemmons– A soulful artist with a unique style that blends pop and R&B influences

• Jared Mahone – A singer-songwriter who creates emotive and powerful performances, combining storytelling with music.

• Karli & James- A talented duo known for their harmonious and energetic performances.

• Nelly’s Echo- A captivating artist with a sound that blends soulful pop with acoustic influences.

• Ni/Co – A musical duo known for their upbeat, catchy sound and infectious energy.

• Trey Schafer – A dynamic performer with a fresh pop sound that resonates with a wide audience.

• T-Ray the Violinist- A violinist known for blending classical and contemporary music in a unique way.

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Variety Acts

• Brice Harney- A variety performer blending comedy and magic for a high-energy show.

• The Dinner Detective – A hilarious and interactive murder mystery dinner show that will have you guessing and laughing all night.

• Eric Dittelman– A mentalist who astounds audiences with his mind-bending tricks and psychological feats.

• Magical Katrina- A magician who specializes in awe-inspiring illusions and mystical experiences.

• MME Game Show- An interactive and engaging game show that brings fun and excitement to your events.

• Michael Kent- A magician known for his quirky performances and impressive sleight-of-hand tricks.

• Tori Kubick – A contortionist who will leave you in awe with her flexibility and daring performances.

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Speakers

• Asia- A motivational speaker known for her powerful messages of self-empowerment.

• The Self Esteem Doctor- A speaker who helps individuals and organizations build confidence and self-worth.

Why Events Like These Matter

‍Events like Degy’s showcase the value of planning ahead. By connecting with talented performers and discussing shared goals, we were reminded of how strategic preparation leads to powerful outcomes.

Ready to Transform in 2025?

‍If your company is looking to elevate its digital presence, streamline marketing efforts, or develop innovative software solutions, VAULT is here to help. Let’s build something extraordinary together this year! Contact us today to get started.

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